The awareness campaign by the Indian Ministry of Health and Family Welfare educates the public about the dangers of antimicrobial resistance, caused by the overuse of antibiotics without medical supervision. 

Self-medication, the practice of taking medicines without prescription from a qualified medical practitioner, has become alarmingly common. Videos recommending drugs for various ailments can be often found on social media platforms, further promoting the unhealthy practice. This can lead to harmful individual health consequences as well as contribute to human pathogen resistance to antibiotics. 

Last year, the Indian Ministry of Health and Family Welfare (MoHFW) launched an effective awareness campaign called the Red Line Campaign to educate the public about the dangers of antimicrobial resistance, which is a consequence of the overuse of antibiotics without medical supervision. Through various platforms, including social media, the ministry has been spreading awareness about the perils of self-diagnosis and self-medication among uninformed people.

Certain drugs, identified by a red line on their packaging, are strictly regulated and should only be purchased with a valid doctor’s prescription. The red line serves as a crucial indicator, emphasising the potential risks associated with self-medicating on these drugs.

Self-medication is a risky practice that can lead to adverse effects, delays in seeking the right treatment, and potentially lead to life-threatening situations. It is crucial to understand that medicinal drugs are powerful substances that should be consumed only under medical guidance. By heeding the advice of the Red Line Campaign and seeking timely medical consultation, you can safeguard your health and avoid the possible dangers associated with self-diagnosis and self-medication.

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