Union Health and Family Welfare Minister Jagat Prakash Nadda virtually launched the National Zero Measles-Rubella Elimination Campaign 2025-26 on Thursday, coinciding with the start of World Immunization Week (April 24-30). The initiative aims to eliminate measles and rubella in India by 2026, two highly infectious viral diseases that can lead to serious health complications.

During the launch, Union Health Minister Jagat Prakash Nadda introduced new multilingual materials—like posters, radio jingles, and even a short film—to spread awareness about the campaign. These resources will be shared with all states and territories to help spread the message far and wide. The campaign also features the new U-WIN digital platform, which will track vaccination efforts and help people book appointments.

The main goal is for all children to get two doses of the measles-rubella (M-R) vaccine, which is given free under India’s Universal Immunization Programme. The first dose is usually given around 9 to 12 months old, and the second between 16 and 24 months.

Falling measles and rubella cases

Latest data shows that India has made significant progress—about 93.7% of kids have received the first dose, and 92.2% have had both shots. Last year, cases of measles fell by nearly three-quarters, and rubella cases dropped by about 17%. From January to March this year, hundreds of districts reported no cases at all.

Nadda stressed that stronger disease surveillance is key, and he urged states to act quickly—similar to how India managed to eliminate polio and maternal tetanus. He called on officials to reach out to remote villages, crowded slums, migrant populations, and areas at high risk for outbreaks. Public awareness campaigns involving local leaders and politicians are also part of the plan to encourage more families to get vaccinated.

India’s strategy aims for at least 95% vaccination coverage everywhere, keeping close watch on cases, preparing for possible outbreaks, and boosting demand for vaccines through community outreach. The immunization program also covers around 2.9 crore pregnant women and 2.6 crore newborns each year, protecting them against 12 vaccine-preventable diseases. The U-WIN platform will make it easier to record vaccinations and organize appointments.

Since 2014, India has seen a significant drop in child deaths—down from 45 to 32 per 1,000 live births. Over that time, six new vaccines, including the M-R shot, have been added to the national schedule.

Also read: Vaccines You Need Before 18: 2025 Immunization Guide